品牌定位

川和品牌定位于中國茶行業(yè)第一集團(tuán)軍行列，以打造茶行業(yè)領(lǐng)軍企業(yè)為目標(biāo)，塑造川和為有歷史、有文化、有實力、有附加價值的中高端禮品茶品牌。
產(chǎn)品定位——【自然、經(jīng)典、高端】
川和的主要產(chǎn)品架構(gòu)是高端商務(wù)禮品茶。川和不懼對品質(zhì)挑剔的客人，甚至滿心歡迎。這份自信源于川和對茶的專注和對客人需求的精準(zhǔn)洞察。川和一絲不茍地繼承了曾經(jīng)做高端禮品茶的傳統(tǒng)，尊崇茶的自然天性是川和的基本原則，而禮品茶的精髓則源于百年經(jīng)典印象——實木茶箱、工筆貼畫、川和印戳等，都傳遞著川和經(jīng)久不衰的茶禮精神。
客群定位——【知性的成功人士】
我們的目標(biāo)消費者是懂得生活、渴望體驗的中高端群體。他們的胸懷與眼界開闊，欣賞并尊重中國茶文化和多彩茶藝；他們樂于在茶香中探索香氣源頭的故事、在體驗中品味品牌深處的文化。川和將連結(jié)更多知生活、道品味的人，把茶的文化魅力傳遞給更多的人。川和的具象目標(biāo)群體，是 35 歲以上、有閱歷、有品位、有承擔(dān)的人士。
閱歷是一種積淀，品位是一種堅持，承擔(dān)是一種勇氣，見識過才知道什么是更好的茶，才更懂品茶時的心境。

加盟優(yōu)勢

【從容應(yīng)對宏觀趨勢】
隨著國家對于食品安全管理以及行業(yè)規(guī)范化的相關(guān)法律法規(guī)陸續(xù)出臺，茶行業(yè)經(jīng)營者必然面對更加嚴(yán)格的市場準(zhǔn)入條件和日趨理性的消費者，選擇加盟品牌連鎖企業(yè)，以加盟商的經(jīng)營優(yōu)勢結(jié)合企業(yè)的品牌和運營優(yōu)勢，強(qiáng)強(qiáng)聯(lián)手，從容應(yīng)對行業(yè)格局新挑戰(zhàn)。川和茶在短短三年時間內(nèi)發(fā)展門店近百家，速度在同行業(yè)內(nèi)遙遙領(lǐng)先，可謂茶行業(yè)的"一匹黑馬"。
chuanhe tea has opened nearly a hundred outlets over a short three-year period. its expansion is the fastest in the tea industry, making the company a dark horse in this particular industry.

【品牌優(yōu)勢】

一流的烏龍茶（鐵觀音）培育基地和一流的生產(chǎn)技術(shù)設(shè)備，為加盟商提供堅強(qiáng)的后盾保證。川和企業(yè)集品牌建設(shè)和連鎖經(jīng)營于一體，將為加盟合作伙伴提供營銷、物流、廣告、培訓(xùn)等多方面的綜合支持。自成立以來川和茶通過大力度的宣傳與推廣，共獲得大小榮譽二十余項，尤其是2010年借勢世博會、亞運會獲得茶行業(yè)的唯一"雙高榮譽"，這些高密度的推廣顯示了川和茶品牌運作的成熟。
since its inception, chuanhe tea has launched vigorous advertising and promotion campaigns, and has secured more than twenty honorary titles. in 2010, chuanhe tea captured the two most prestigious titles for the tea industry by associating itself with the world expo and the asian games. these frequent campaigns demonstrate the sophistication of chuanhe tea's branding operations.

【更快掌握經(jīng)營管理技能】

川和企業(yè)簡單化、標(biāo)準(zhǔn)化、專業(yè)化、模塊化的管理模式，加盟商可以從中獲取寶貴的專業(yè)知識，從而縮短時間、使加盟合作伙伴更快地掌握經(jīng)營管理技能。川和茶目前擁有一支優(yōu)秀的運營管理團(tuán)隊，從加盟咨詢、考察、裝修、開業(yè)到后期的培訓(xùn)和營運支持，川和茶團(tuán)隊都將緊密配合加盟商，推動川和茶事業(yè)的持續(xù)健康發(fā)展。
chuanhe tea is armed with a top-notch operation and management team. the team will provide comprehensive support for franchisees throughout the process of business consultation, fact-finding visits, furnishing and decoration, business opening, and subsequent training and operations, thereby sustaining the healthy growth of business.

加盟形式
【形象店】
加盟對象特征：有一定社會資源背景和客戶渠道，具備相對的經(jīng)濟(jì)實力，熱愛茶文化，能在商業(yè)經(jīng)營中結(jié)合茶文化傳播和推動。
requirements for franchise partners: having certain social resources and customer channels, relatively good economic strength, enthusiastic about tea culture, able to promote and spread tea culture in business operation.
 
【社區(qū)店】
 
加盟對象特征：首次創(chuàng)業(yè)，經(jīng)濟(jì)實力較好，立志于將門店經(jīng)營作為主要事業(yè)，對茶行業(yè)有一定認(rèn)識并具備茶葉鑒賞能力。
requirements for franchise partners: setting up business for the first time; good economic strength, determined to run the chain store as primary business, having some knowledge of the tea industry and having the ability to appreciate tea leaves.
 
【區(qū)域代理】
 
加盟對象特征：有茶行業(yè)從業(yè)經(jīng)驗或企業(yè)經(jīng)營管理經(jīng)驗，有較強(qiáng)的經(jīng)濟(jì)實力，與川和發(fā)展理念高度吻合，有一定的團(tuán)購客戶資源和良好的當(dāng)?shù)卣剃P(guān)系背景。
requirements for franchise partners: having working experience in the tea industry or having experience in enterprise management, excellent economic strength, appreciating chuanhe's development philosophy, having certain group-buying customer resources and good connections with local enterprises and governments.
 
【合作伙伴】
 
加盟對象特征：已有茶葉單店，有一定客戶資源和茶葉店經(jīng)營管理經(jīng)驗，欲通過加盟實現(xiàn)店鋪品牌化經(jīng)營轉(zhuǎn)型和提升。
requirements for franchise partners: having tea stores, having certain customer resources and experience in tea store management, seeking shift to brand operation and improvement through franchising.